2Mynds Partners with USTA NorCal to Boost Mental Fitness in Athletes

In a groundbreaking move aimed at enhancing athlete performance, USTA Northern California (USTA NorCal) has partnered with 2Mynds, a pioneering mental fitness training startup. This collaboration seeks to redefine the approach to mental health challenges prevalent among high-performance tennis athletes.

The 2Mynds Mental Fitness Training Platform integrates exercise physiology with psychology, shifting from traditional therapy-based methods to a proactive training model. This initiative introduces progressive mental workouts similar to physical training routines, helping athletes perform under pressure.

"We're excited to partner with 2Mynds," said Beth Workeneh, Senior Manager of Junior Competition at USTA NorCal. "Their innovative approach supports our commitment to athletes both on and off the court."

Leon Bax, Ph.D., Founder of 2Mynds, emphasizes the partnership's importance in supporting tennis players of all ages. "Our goal is to enhance performance and provide the resources for emotional well-being during life’s more challenging moments," Bax stated.

USTA NorCal members can access 2Mynds' Flow 255® platform with exclusive discounts and special offers, aimed at optimizing both performance and well-being. Members are encouraged to reach the 2Mynds team at hello@2mynds.com for further details.