Adam Fridman Launches Season 5 of the Future of People Initiatives Podcast: Unblock Growth

Featuring insights from top industry leaders, the new season explores innovative strategies for maximizing marketing impact amid tightening budgets.

CHICAGO, IL / ACCESSWIRE / June 13, 2024 / Adam Fridman, founder of Mabbly, a Chicago-based digital marketing and branding agency, has announced the launch of Season 5 of the podcast The Future of People Initiatives. The new season, titled "Unblock Growth," addresses the need for innovative strategies to maximize marketing impact amidst tightening budgets.

Inspired by a recent Gartner article revealing that marketing budgets have dropped to 7.7% of overall company revenue in 2024, Fridman, author of The Science of Story and co-founder of ProHabits, delves into actionable insights with top growth leaders. The podcast, with 50k views across 80 episodes, aims to be a key resource for CMOs, CROs, and other growth-minded executives.

"Season 5 is all about doing more with less," says Fridman. "We’re bringing in leaders from PayPal, Spirit Airlines, EY, Blue Origin, Prudential, and Pepsi to share how they’re driving growth under challenging conditions. It's about real-world solutions, not just theories." The season focuses on helping businesses find innovations to reach their goals.

According to Ewan McIntyre, VP Analyst at Gartner, "In the four years preceding the pandemic, average marketing budgets were 11% of overall revenue; they've since dropped to an anemic 8.2%." Given these challenges, Fridman invites growth leaders to share their perspectives and visions to unblock growth despite constraints.

The podcast focuses on strategies to enhance employee and customer experiences, driving key business metrics with a focus on growth. Tune in to "The Future of People Initiatives" on YouTube to explore how today's leaders navigate difficult budget environments.