Adcore to Lead Sports Direct's Digital Marketing in Australia and New Zealand

Adcore Inc. has been selected to manage the digital marketing strategies for Sports Direct in Australia and New Zealand. Sports Direct, a well-known UK sportswear retailer and part of the Fraser Group, aims to strengthen its brand in these new markets with Adcore's assistance.

Adcore will implement strategies across multiple online platforms including Google, Meta, and Microsoft. This move is intended to build Sports Direct's brand presence in the region, focusing on sports and lifestyle consumers.

Omri Brill, CEO of Adcore, expressed enthusiasm for the partnership, indicating it reflects both companies' innovation and market ambitions. Similarly, Sports Direct's spokesperson, Nitin Bajaj, highlighted the potential for growth through this collaboration.