Allane Mobility Group Rebrands "Sixt Neuwagen" to "Allane"

On December 20, 2024, Allane Mobility Group announced the rebranding of its "Sixt Neuwagen" brand to "Allane." This move is part of the company's strategy to unify its services under the Allane brand and bolster its identity in the vehicle leasing sector. The rebranding, which started in 2022, also involved renaming other brands like "Sixt Leasing" to "Allane Fleet" and "Sixt Mobility Consulting" to "Allane Mobility Consulting."

CEO Eckart Klumpp emphasized that a unified brand identity enhances market recognition and supports their goal to lead as a multi-brand provider of mobility solutions in Europe. The rebranding aligns with their FAST LANE 27 strategy, aiming to present a cohesive brand that serves as a one-stop-shop for mobility solutions.

Despite the changes, Allane assures that its high-quality service will continue, focusing on innovative digital solutions and appealing car offers to meet modern mobility demands.