Alta Global Group Partners with UFC Gym to Drive $7M Annual Revenue

Alta Global Group (NYSE American: MMA), a technology firm focused on combat sports, has announced a partnership with UFC Gym Group. This collaboration aims to integrate Alta’s products and programs across UFC Gym's extensive network, potentially generating $7,000,000 in annual revenue. The rollout will begin in California in September 2024.

This alliance expands Alta's gym partnerships to over 650 locations globally. Notably, the Alta Warrior Training Program will be incorporated into UFC Gyms, offering fans a 20-week regimen culminating in a sanctioned MMA fight. The initiative will launch in 15 U.S. locations within the first year.

UFC Gym Group will also use Alta’s mobile marketing platform, Hype, to enhance customer acquisition and retention. With over 150 locations and hundreds more in development, UFC Gym Group provides a significant opportunity for growth.