AmeriTrust Launches "AmeriTrust Serves" Division

AmeriTrust Financial Technologies Inc., a fintech firm specializing in automotive finance, has launched "AmeriTrust Serves," a new division. This asset loan and lease servicing platform aims to offer advanced technology and customer care solutions to the company's national lending partners.

The launch is a strategic move to improve efficiency and customer retention through in-house management. The platform enhances data security and offers a personalized customer experience. According to UNIFY Financial Credit Union, the platform has mitigated losses and generated new revenue streams.

AmeriTrust CEO Jeff Morgan highlighted the importance of this development stating it marks a significant step towards reducing net cumulative losses while boosting customer satisfaction and retention.