Ateliere Names Eugene Sarmiento VP of Sales and Business Development, EMEA

Ateliere Creative Technologies announced the appointment of Eugene Sarmiento as Vice President of Sales and Business Development for EMEA. With over 15 years of experience in media and entertainment solutions, Sarmiento aims to drive revenue growth and customer innovation.

Sarmiento has held leadership roles at Operative, Salesforce, and Ericsson. His industry relationships will be crucial for advancing Ateliere's cloud-native media solutions in the EMEA region. Ateliere's Chief Revenue Officer Kira Baca emphasized Sarmiento's role in expanding the company's market reach.

In his new role, Sarmiento plans to enhance sales performance through mentorship and direct customer interactions. He will also focus on solidifying Ateliere's channel sales strategy. Sarmiento will be based in London, aiming to help media companies integrate AI and automation into their workflows.