Balto Named 2024 CRM Top 100 Company for Customer Service

ST. LOUIS, MO / ACCESSWIRE / July 23, 2024 / Balto, the first company to provide real-time guidance to contact centers, has been named a Top 100 Company for Customer Service by CRM Magazine. The sixth edition of the Top 100 List highlights the latest trends and technologies in customer service, marketing, and sales.

In their coverage of customer service trends, CRM Magazine highlights the surge of AI tools and how it has reshaped how companies anticipate customer needs. "Since its earliest days, the goal of CRM technology has always been to help companies better address customer needs," said Leonard Klie, editor of CRM Magazine.

"It's amazing how AI has continued to disrupt our industry, even as the hype cycle has waned and more companies look for practical AI applications," said Balto's Founder and CEO, Marc Bernstein. "Our challenge is to continue pushing for customer experiences that use these technologies in agent workflows without losing the human touch. I'm proud of Balto for setting the example for others in our space."