Baxter of California Teams Up With the Los Angeles Rams

Baxter of California, a prominent men's grooming brand based in Los Angeles, has announced a new professional sports partnership with the Los Angeles Rams. This collaboration marks the brand's first-ever venture into the sports arena.

As the Proud Grooming Partner of the LA Rams, Baxter of California will introduce its range of grooming products to the Rams players, staff, and fans. Joe Wong, Owner & Principal of Baxter of California, expressed excitement about the partnership, highlighting the shared emphasis on performance and community engagement.

The collaboration will feature limited-edition Rams-inspired product bundles, including popular items like the Clay Pomade and Aluminum-Free Citrus & Herbal Musk Deodorant. Jennifer Prince, Chief Commercial Officer of the Rams, welcomed the partnership, emphasizing the brand's authenticity and impact.

Baxter of California will also have a presence across the Rams' digital platforms and events, further integrating their branding during the team's home games at SoFi Stadium.