Bluewater Expands Creative Reach with ShadowBox Acquisition

Bluewater, a leading direct marketing and media agency, has announced the acquisition of ShadowBox Pictures. This Philadelphia-based firm is renowned for delivering impactful creative content for major brands. The acquisition aligns with Bluewater's strategy to enhance its position in integrated direct-to-consumer advertising solutions.

ShadowBox Pictures, led by Ken Barbet and Jeff Young, boasts a strong reputation, having worked with brands like AARP and Independence Blue Cross. "Joining Bluewater expands our reach and enhances creative and strategic capabilities," expressed Barbet.

The move follows Bluewater's growth, including a new Los Angeles office, and strengthens its East Coast presence. CEO Andy Latimer emphasized the integration of top talent and analytics to optimize campaign results. Bluewater aims to streamline operations and innovate marketing solutions.