BOIRON Laboratories announces a new General Manager

Laboratoires BOIRON announced the appointment of Pascal Houdayer as Chief Executive Officer, effective January 1, 2025. This decision was made at the Board of Directors chaired by Anabelle Flory-Boiron. Thierry Boiron, who initiated this proposal, will remain involved as President of BOIRON DEVELOPPEMENT and Deputy Chief Executive Officer.

Pascal Houdayer, who will be a member of the Board of Directors, will bring his expertise in collaborative and dynamic approaches to the company. His previous experience includes management positions at Orveon Global, NAOS, and Henkel Beauty Care.

Anabelle Flory-Boiron expressed her confidence in Houdayer's strategic vision and international experience. The latter was honored and enthusiastic about the idea of contributing to the future development of Laboratoires BOIRON.