Borussia Dortmund's Media Revenue Prospects and Leadership Update

In light of recent developments, Borussia Dortmund GmbH & Co KGaA has received a "Buy" recommendation from NuWays AG. The domestic TV rights awarded by the DFL promise a 2% increase in media revenues for the 25/26-28/29 cycle, benefiting clubs through strengthened central marketing and projects financed by additional proceeds.

Borussia Dortmund stands to gain from criteria that emphasize national TV ratings and club membership, areas where it ranks second. However, the club might miss out on some of the increased DFL international media revenue shared with teams not playing internationally, as Dortmund is expected to compete in international leagues.

The arrival of Niko Kovac as the new head coach, known for winning national cups in Germany, adds a new dimension. His success potential will be immediately tested in six key matches across February’s competitions, including Bundesliga and UCL playoffs.