BROADPEAK SA Enhances TF1's New Streaming Service with Advanced Ad Technology

BROADPEAK SA, a prominent provider of CDN and video streaming solutions, has been selected by French TV network TF1 to empower their TF1+ streaming service. This collaboration utilizes Broadpeak’s broadpeak.io Dynamic Ad Insertion service, a significant innovation in monetizing live addressable TV at the spot level with server-side technology (SSAI).

TF1’s TF1+ is acclaimed as the first live addressable TV service using this monetization method, potentially transforming the landscape of video streaming ad revenue. Broadpeak's advanced SSAI solution allows TF1 to deliver personalized advertisements directly within their streaming service, enhancing viewer engagement and increasing monetization opportunities.

The strategic use of Broadpeak’s Spot2Spot feature provides a unique SSAI-based ad replacement specifically tailored for live video streaming. This feature, complemented by IAB Open Measurement certified ad tracking capabilities through Broadpeak BPK SmartLib® SDK, ensures precise ad monetization and compliance with Total Video measurement standards.

This technology not only supports optimal ad placement but also reduces operational costs for video service providers. Broadpeak’s solution offers flexibility and control, allowing TF1 to adapt seamlessly to future advancements in addressable TV technologies.