BSerene Introduces Comprehensive Pet Calming Solutions

H&C Animal Health has launched bSerene, a new product line aimed at providing comprehensive calming solutions for both cats and dogs. bSerene offers a variety of products, including diffusers, sprays, collars, spot-ons, and calming chews, that can be combined to create customized calming solutions for pets. This range addresses different stressors in pets, such as fear of thunder and separation anxiety.

Michele Crowley, Senior Vice President of Marketing at H&C Animal Health, emphasizes the importance of tailored solutions for pets' emotional health, considering the varied nature of stressors. The necessity for such products is underscored by a 2020 study indicating that nearly three-quarters of dogs exhibit stress-related behaviors.

bSerene has been recognized by Fear Free®, an organization aimed at reducing fear and anxiety in pets in various environments. This partnership highlights bSerene’s commitment to pet well-being. Their product collection is designed to offer targeted solutions, allowing pet owners to choose the perfect combination to meet their pets' specific needs.

The announcement invites pet owners, retailers, and industry professionals to discover bSerene's calming solutions at the Global Pet Expo. With its advanced and versatile product lineup, bSerene aims to improve the lives of pets and their owners by offering effective solutions to alleviate stress.