Cherry SE Reports Successful Execution of Strategic Plan in Q4

Munich, 19 December 2024 – Cherry SE has reported significant achievements following the restructuring of its core business. The company has made strategic adjustments to its product lineup and sales approach, enhancing its partner and pricing models. These changes, coupled with an optimized supply chain and strict cost management, have positively impacted the last quarter of the 2024 fiscal year.

The company has transitioned from a sell-in strategy to a sell-through and sell-out approach, better aligning inventory with market demand. This shift aims to improve margins and profitability for partners. Cherry's partnership with Amazon also witnessed substantial growth, generating seven-figure revenues during Black Week.

Cherry CEO, Oliver Kaltner, expressed optimism, highlighting significant progress in restructuring efforts since September. The momentum is expected to continue into 2025, supporting a renewed growth trajectory.