CoPilot Fitness Renames to Trainwell, Emphasizing Human Connection in an AI World

CoPilot Fitness, the prominent 1-on-1 remote personal training service, has officially rebranded to Trainwell as of May 30, 2024. The name change aims to differentiate the company from the increasing number of AI-driven "copilot" services. Trainwell underscores its dedication to human-led personal training, maintaining the authenticity and expertise that its members value.

The CEO and Co-Founder, Matt Spettel, emphasized that while many new 'copilot' AI services promise automation, Trainwell stands firm in its belief in human-led services. Spettel highlighted that chatbots lack the ability to foster genuine human connections, accountability, and empathy, which are critical in personal training.

Trainwell aims to enhance the personal training experience through technology, not replace its trainers. The company's core services and trainers will remain unchanged despite the rebranding. The new name and logo will soon be visible across all Trainwell products, reinforcing the company's mission to help clients train well.

Trainwell continues to focus on providing high-quality services and excellent job opportunities within the fitness industry. According to Spettel, the demand for genuine human connection is escalating as low-quality AI services flood the market. Trainwell's commitment to human expertise positions it uniquely in this evolving landscape.