DANAE GROUP: Increase in Operating Profit Thanks to Digital Strategy

DANAE GROUP recorded half-yearly revenue of €4.5 million, up 5.3% compared to the previous year. This increase was driven by a significant increase in advertising revenue (+58%) and digital subscriptions (+53%).

The improvement of the product mix and cost control have enabled a significant increase in the gross margin, which rose from 8.5% to 20%. Administrative costs and payroll have decreased slightly, contributing to an improvement in the operating result of +€597k.

Part of the success is due to the digital strategy, with the development of online audiences and a strengthening of the presence on social networks. These initiatives aim to increase visibility and build reader loyalty.