Dealers United Announces Webinar Focused on Utilizing Google Analytics 4 for Car Dealerships

Dealers United, a prominent provider of digital solutions specific to the automotive industry, has announced the upcoming webinar titled "Decoding GA4 for Car Dealers", scheduled for May 22, 2024. The webinar will feature Jasmine Smedley, the company's Analytics & Reporting Lead, who will guide car dealers through Google Analytics 4 (GA4), focusing on its critical features and applications.

The session aims to clarify GA4 usage, particularly after the confusion noted by many car dealers nearly a year after GA4’s deployment. The educational webinar is timely, coinciding with the latest NADA Data report revealing an average annual digital advertising expenditure of $381,883 per dealership. This investment underscores the importance of mastering digital tools like GA4 for effective spending and tracking.

Jasmine Smedley will address fundamental GA4 features, emphasizing the setup and monitoring of important "Events" within dealerships to ensure the accurate assessment of customer interactions. Additionally, the webinar will offer insights into customizing reports to match dealership-specific goals and provide answers to common queries about GA4, along with demonstrating best practices using real dealership examples.