EMERAM Invests in German D2C Pet Food Provider Provital GmbH

Munich (DE), 12 June 2024 - Funds advised by EMERAM have invested in Provital GmbH, a German direct-to-consumer (D2C) provider of high-quality dog and cat food. EMERAM is a leading growth investor in medium-sized companies in the German-speaking region.

Acquired by Dr. Thomas Brandner in 2006, Provital offers premium pet food through a nationwide D2C network. The company has significantly increased its market share in Germany and Austria with its brand Anifit. The products are sold by over 2,000 sales agents who maintain close relationships with customers.

Dr. Thomas Brandner, Managing Director of Provital, expressed enthusiasm for the collaboration. He emphasized the importance of animal welfare and looked forward to the opportunities provided by EMERAM.

Dr. Sven Oleownik, Partner at EMERAM, highlighted the growth potential in the pet food market, particularly for premium products. EMERAM aims to expand Provital's product portfolio, develop new markets, and advance digitalization.