EquityMultiple Acquires HoneyBricks to Expand Real Estate Investment Opportunities

EquityMultiple, a cutting-edge platform for real estate investing targeting self-directed investors, has officially acquired HoneyBricks, a burgeoning real estate investment platform. Announced on April 2, 2024, this acquisition is set to expand EquityMultiple's portfolio by integrating HoneyBricks' focus on multifamily properties across the United States, enhancing the diversity and accessibility of commercial real estate investments for individuals.

Both companies share a core philosophy of making commercial real estate investments more accessible and transparent for investors, coupled with a strong commitment to rigorous asset underwriting. EquityMultiple plans to seamlessly continue servicing HoneyBricks' existing investments and investors, leveraging its experienced in-house asset management team to ensure optimal outcomes.

Charles Clinton, CEO of EquityMultiple, noted the similar origins and missions of both firms in democratizing access to private-market real estate investments through technology. The acquisition comes after a challenging period for the real estate sector, emphasizing EquityMultiple's role as a leading wealthtech platform. The deal also follows a strategic partnership and corporate investment from Marcus & Millichap in late 2023, highlighting EquityMultiple's growing momentum in offering alternative assets to self-directed investors.

Marius Sjulsen, EquityMultiple's Chief Investment Officer, and Andy Crebar, Co-founder and CEO of HoneyBricks, both expressed their enthusiasm for the acquisition's potential to broaden investment opportunities and maintain high-quality service for HoneyBricks' investors within the EquityMultiple network.