ESE Entertainment Inc. Secures New Partnership with Pringles for 2024 Ultraliga Esports Tournament

VANCOUVER, BC - ESE Entertainment Inc., a prominent gaming service provider, has announced a new partnership with Pringles for the upcoming 2024 Samsung Galaxy Ultraliga esports tournament. This collaboration is one of Pringles' most substantial commitments in the esports arena facilitated by SPORTFIVE.

Pringles, a brand under the Kellogg Company, has been involved in esports before, notably sponsoring the League of Legends European Championship in 2019-2020 and collaborating with G2 Esports team. The Pringles brand will be visibly represented in all league-related materials and on various media platforms, including social media and Polsat Games channel broadcasts.

A unique Pringles commercial aimed at gaming enthusiasts and esports fans will also be featured during online broadcast intervals. "This partnership enhances our involvement and support within the esports community, particularly in Poland," stated Agnieszka Niedbała, CEE region Brand Manager for Pringles.

Jędrzej Stęszewski, Director of EU Operations at ESE, expressed optimism about the partnership's impact, noting significant audience engagement and its promising outlook for the League of Legends community in Europe.