Fill Up Media: Collaboration with Barilla and Carrefour

Fill Up Média partners with Barilla and Carrefour to optimize the impact of their in-store promotions. This collaboration is based on an innovative advertising device aimed at increasing the visibility of offers at the point of sale. The project received first prize for the "Digitalization of leaflets in DOOH" at DIGILOCALES 2024. This distinction highlights the effectiveness of Fill Up Média's digital approach in promoting the promotional campaigns of the two giants. Thus, Barilla and Carrefour benefit from a modernized strategy, meeting current consumer expectations for more interactive communication.