JCDecaux Top Media, Publigrafik, and IMC Merge in Central America

Paris, October 1st, 2024 – JCDecaux SE (Euronext Paris: DEC), the leading outdoor advertising company worldwide, announces that its majority-owned subsidiary JCDecaux Top Media SA has acquired 70% of IMC, a prominent OOH company in Central America and the number one outdoor advertising firm in Costa Rica.

As part of the transaction, the remaining IMC shareholders exchanged their 30% shares for a 9% stake in a newly-formed joint venture. This venture includes JCDecaux activities in six Central American countries and will be owned by JCDecaux SE (51%), Publigrafik, Top Partners, and former IMC shareholders.

IMC, created in 2004 in Costa Rica, dominates the OOH market in the country and operates around 4,000 advertising panels across Central America. The joint expertise of JCDecaux and IMC aims to offer innovative and data-driven solutions to advertisers in a fragmented market.