Kyle Sawai Named Chief Marketing Officer of Liberty Tax

Liberty Tax has announced the promotion of Kyle Sawai to the position of Chief Marketing Officer. Sawai will direct all marketing efforts, creating strategies tailored to U.S. and Canadian consumers, enhancing the brand’s presence, and reinforcing Liberty Tax franchisees as reliable tax professionals.

With over 27 years in marketing, Sawai has a background in advertising for brands like The Home Depot and Metro by T-Mobile. Recently, as SVP of Digital Marketing at Liberty Tax, he introduced new brand strategies and developed a platform for franchisees to manage local campaigns.

Scott Terrell, CEO of Liberty Tax, praised Sawai's marketing skills and his impact on the company's digital initiatives and marketing investments, anticipating growth in the business and franchise network.

Sawai, a Texas Christian University graduate, emphasized the importance of data-driven strategies and local franchise involvement to maintain competitiveness. He resides in Dallas, Texas.