Logo Brands Enters Exclusive Partnership with Jackson State University

Logo Brands, a Tennessee-based company, has announced a 10-year strategic partnership with Jackson State University. This marks their first collaboration with a Historically Black College and University (HBCU). The agreement grants Logo Brands exclusive rights to produce a variety of merchandise for the university, ranging from tents and chairs to soft-sided coolers and inflatable sports balls.

Maggie McHugh, VP of Strategic Partnerships and Marketing at Logo Brands, expressed excitement about the partnership, highlighting the university's significant history and commitment to excellence. The exclusive Jackson State merchandise will be available on Logo Brands' website and through major retailers like Walmart and Dick's Sporting Goods.

Jackson State University representatives, including Kamesha Hill, emphasized the importance of this partnership in expanding the market while sharing the university's rich history.