LQR House to Invest in Bitcoin and Accept Crypto Payments

LQR House Inc., a specialist in the spirits and beverage e-commerce sector, announced its decision to purchase up to $1 million in Bitcoin as part of its treasury management strategy. The Miami-based company also plans to accept cryptocurrency payments on its platform CWSpirits.com. This move aims to provide customers with the option to purchase alcohol using digital currencies. LQR House intends to retain up to $10 million of these crypto payments in Bitcoin, signaling confidence in the long-term value of digital assets.

CEO Sean Dollinger highlighted Bitcoin's role as a hedge against inflation and economic uncertainty, aligning with the company's innovative strategies. While integrating Bitcoin into its broader approach, LQR House remains focused on its core operations, including cost-cutting measures to enhance profitability. The company plans to closely monitor its Bitcoin assets to ensure alignment with market conditions and internal cash flow demands.