Madrid Launches Campaign to Attract New Year's Eve Tourists

Madrid expects to welcome over 200,000 Europeans for New Year's Eve celebrations, including 8,000 Britons. The city is promoting its festivities through the "MADRID DANCES CHRISTMAS" campaign, aiming to position itself as a prime destination for the event.

The city offers a variety of nightlife options with clubs and parties for all preferences. This attracts a diverse audience, making Spanish the language of choice in nightlife venues. The campaign highlights Madrid's vibrant urban music scene.

According to Noche Madrid, half of the attendees are expected to buy advance tickets, priced at €34.40 on average, which is 20% cheaper than door prices. The initiative also includes a social media push and fam trips led by influencers to increase visibility in cities like London, Milan, and Berlin.