Media and Games Invest Partners with Google Cloud in Strategic Collaboration

Media and Games Invest (MGI) has initiated a strategic collaboration with Google Cloud, aiming to unify all MGI's marketplaces by the middle of fiscal year 2025. This partnership is expected to significantly enhance scalability and improve the efficiency of MGI's AI-driven products committed to privacy. Moreover, the management of MGI projects a cost reduction of €20 million over the next four years due to this collaboration.

Beginning the year on a positive note, MGI reported a robust organic revenue growth of 18% in January and 25% in February. The company is scheduled to release its Q1 2024 results on May 30. With the US advertising market, accounting for 70% of the group's FY23 revenue, showing signs of recovery, and MGI's solutions aligning with market trends like the move away from third-party cookies, the company anticipates meaningful double-digit organic revenue growth in FY24.