Merlin and Deezer Renew Partnership to Foster Indie Music Growth with New Streaming Model

On March 21, 2024, Merlin, the digital music licensing partner for independents, and Deezer, a global leader in music streaming, announced the renewal of their partnership. This collaboration aims to support independent music by incorporating Deezer's artist-centric royalty model across Merlin's network of independent record labels, distributors, and rights holders. This model rewards artists with engaged fan bases and prioritizes music quality and fraud prevention.

Deezer's new approach is part of a broader effort within the streaming industry to ensure fair compensation for artists. The model, first introduced in France, seeks to redefine artist remuneration by focusing on consistent fan engagement and quality content. Jeronimo Foglueira, CEO of Deezer, stressed the importance of the model in ensuring that all artists, especially indie acts represented by Merlin, receive fair pay for their music.

Jeremy Sirota, CEO of Merlin, highlighted the shared goal of both organizations to ensure fair compensation for artists and a sustainable music ecosystem. The renewed partnership is seen as a significant step towards acknowledging and rewarding high-quality music and its creators adequately. Ryan McWhinnie, Merlin's VP of Business and Legal Affairs, emphasized the importance of collaboration in promoting the growth of independent music.

This renewal marks a crucial development in the music streaming landscape, with both Merlin and Deezer working together to enhance the music streaming experience for artists and fans alike by focusing on engagement and fair value.