Netgem Embodying Innovation in Media with Generative AI

On March 19, 2025, Netgem announced a strategic move into the artificial intelligence (AI) sector in partnership with Bary. This agreement aims to expand the services offered to media publishers, particularly in the film and audiovisual sectors, through innovative solutions.

By investing in Bary, an AI specialist, Netgem will benefit from their R&D expertise, strengthening its ability to innovate. The first application of this collaboration is The Subtil.ai service, which combines generative AI and human expertise for translation, benefiting translators and their copyright.

TheSubtil.ai enables competitive localization of audiovisual works, contributing to their international distribution. Supported by partners such as the M6 Group, this solution is preparing for large-scale implementation.