Neudesic Recognized for Achievement in the Use of AI for Marketing by the 2024 American Business Awards

Neudesic, an IBM company, has been honored at the 2024 American Business Awards (ABA), securing two Gold and two Silver Stevie® Awards. Competing against 12,000 applicants, Neudesic's marketing team received these accolades for their innovative use of AI, strategic vision, and commitment to excellence.

Neudesic has refreshed its brand in early 2024, focusing on AI, custom application development, and data analytics services. This marketing success was driven by leveraging Azure OpenAI, showcasing the company's expertise and creative use of AI in both their rebranding and operational processes.

Among the awards received were Gold for Achievement in the Use of AI for Marketing and Marketing Executive of the Year, along with Silver for Brand Renovation of the Year and Marketing Team of the Year. These honors were part of a rigorous judging process involving over 1,000 professionals worldwide.

Neudesic's use of AI in marketing included website redesign, image generation, content creation, and personalized communications. Their approach significantly increased design output and reduced content production costs, demonstrating the transformative potential of AI technologies in modern marketing.