New Book Explores Neuroscience-Powered GenAI Tools for Consumer Engagement

Sensori.Ai, a company merging neuroscience with generative AI, released a new book by CEO Dr. A.K. Pradeep titled "Neuro AI: How to Win the Minds of Consumers Using Neuroscience-Powered Gen AI". This book outlines strategies for leveraging GenAI to influence consumer behavior, focusing on the nonconscious mind where most purchase decisions are made.

Published by Wiley and co-authored by experts including Dr. Anirudh Acharya, Dr. Rajat Chakravarty, and Ratnakar Dev, the book uses real-world case studies to demonstrate practical applications. Sensori.Ai's neuroscience-based algorithms have been instrumental in developing products and campaigns for major global brands.

Since its launch in 2022, Sensori.Ai has pioneered the integration of neuroscience and AI to enhance consumer understanding and product innovation. Their solutions target consumer profiling, sensory design, and desire creation. The book "Neuro AI" offers insights into these methods and technologies.

Dr. Pradeep emphasizes the transformative potential of GenAI, highlighting its ability to embed the neuroscience of desire into product designs and market messaging. Key applications discussed include fragrance, flavor, and music design, as well as packaging innovation.

The book is available on Amazon across various regions, providing valuable knowledge for those interested in cutting-edge consumer neuroscience and AI integration.