New Study Highlights Key Trends in Customer Care and AI Solutions

Advanced Call Center Technologies (ACT) has released its new research paper titled "2024 CX Leaders Trends & Insights: Consumer Edition" in collaboration with Execs in the Know. This report provides essential insights into the challenges and opportunities currently shaping customer service strategies.

The paper is based on survey data from over 500 consumers and input from senior customer experience leaders. It explores major obstacles in delivering exceptional customer experiences and examines changes in consumer communication preferences and their effects on brand loyalty.

Additionally, the study delves into the integration of AI-powered tools in customer service, highlighting their strengths and limitations. It also explores consumer expectations from live agents versus AI, offering guidance for optimizing service strategies.

The insights aim to help businesses refine their strategies to meet evolving consumer demands effectively.