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Pixalate Introduces LATAM Connected TV SSP Market Share Rankings for Q1 2024
Pixalate has unveiled its latest SSP market share report for Latin America's Connected TV (CTV) sector. The study, covering Q1 2024, indicates that Google AdExchange leads with a 20% market share. BeachFront and Magnite both follow, each securing a 14% share.
The report, based on over three billion impressions, highlights the top SSPs in the region. Xandr Monetize and OpenX round out the top five, with 13% and 10% market shares, respectively.
Pixalate also released similar reports for other regions, including Europe, the Middle East, and Africa (EMEA), and North America. Rankings by CTV platform for Apple TV, Amazon Fire TV, Roku, and Samsung Smart TV are also available.
The full report offers detailed insights into the performance of SSPs across various platforms and regions for Q1 2024.
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