PRN Expands with New 'PRN Europe' Division Led by Tijmen Willems

PRN announced the launch of their new division, PRN Europe, focused on in-store retail media and led by Tijmen Willems. Willems, Vice President of Retail Media EMEA, is set to drive the growth of PRN In-Store Retail Media Networks across Europe.

Based in Amsterdam, Willems previously served as Country Director Benelux and Nordics at Criteo, where he managed media programs for top e-commerce retailers. His experience will be key in developing retail media platforms in collaboration with Scala, a PRN sister company.

PRN CEO Kevin Carbone expressed confidence in Willems's ability to strengthen PRN’s position as a leader in retail media advertising. The European market for in-store retail media networks is expected to grow significantly in the coming years, and PRN aims to leverage this growth.

Willems looks forward to enhancing in-store experiences and boosting sales and customer engagement for retailers and brands. He emphasized the innovative solutions offered by the STRATACACHE group, enhancing in-store performance measurement and personalized shopping experiences.

Chuck Billups, PRN SVP Global Retail Media, highlighted Willems’s perfect balance of enhancing shopper experience while delivering revenue results.