Promoted.ai Helps Upwork Launch Unified Search and Ads for Freelancers

SAN FRANCISCO, CA / ACCESSWIRE / August 20, 2024 / Promoted.ai has announced the integration of its unified search and native ads engine with Upwork (NASDAQ: UPWK). This collaboration has resulted in the launch of Upwork's unified search and native ads optimization. The project involved Promoted.ai and Upwork's search, ads, and AI engineering teams.

Upwork's Talent Marketplace accounts for approximately 86% of the company’s revenue and drove a 19% year-over-year revenue growth to $193.1 million in Q2 2024. The implementation of Promoted’s search and ads engine aims to enhance freelancer search and ads capabilities, targeting increased hires, contract starts, and ads revenue.

"We have observed positive improvements in contract starts from search optimization," said Sree Kamireddy, Senior Director of Product at Upwork. A/B tests showed promising results, made possible by Promoted's robust platform.

Kamireddy emphasized Upwork’s commitment to using top-tier solutions to improve its match engine. Metrics ranging from contract starts to hiring manager retention rates ensure effective measurement of impacts.

Kamireddy also noted Promoted's role in multi-objective optimization and continuous improvement through constant monitoring and A/B testing, highlighting tangible daily improvements. He praised Promoted's combination of passion, skills, and innovative environment.