Roche Bobois Expands Its Footprint in China and Canada

Roche Bobois, famous for its high-end collections, has announced two major expansions for 2024. The first concerns its presence in China where, after two decades in franchising, the company is taking a majority share of 51% in Shanghai Rock Castle Furniture. This strategic move concerns three directly owned stores and 23 sub-franchises.

At the same time, Roche Bobois is strengthening its presence in North America with the acquisition of two of its franchise stores in Canada, located in Vancouver and Calgary. These initiatives are planned for mid-2024 and should further consolidate the group's leading position in these markets.

Furthermore, during Milan Design Week 2024, Roche Bobois unveiled a new collection created with Jiang Qiong Er, entitled “Bamboo Mood”. Inspired by bamboo, this collection symbolizes integrity and harmony, adhering to values deeply rooted in Chinese culture.