Safe Exchange and Pixalate Collaborate to Enhance Programmatic Ad Decisioning

A Parent Media Co. Inc. (APMC), the owner of Safe Exchange™, has announced a collaboration with Pixalate, a leader in ad fraud protection, privacy, and compliance analytics. This partnership aims to improve programmatic ad decisioning to better serve global audiences.

Safe Exchange™ specializes in validated ad metadata and premium monetization. Under this partnership, they will use Pixalate's tools to increase trust and transparency in Connected TV (CTV) advertising. These tools include pre-bid blocklists, a post-bid Analytics platform, and the Media Rating Terminal (MRT).

Daniel Riddell, Chief Technology Officer at APMC, stated, "Pixalate is a natural choice as we explore how publishers can leverage enhanced data points to expose net new revenue while protecting audiences of all types."

Kidoodle.TV, an APMC-owned CTV app, ranks highly on Pixalate’s CTV Publisher Trust Index, recently securing the No. 2 spot in North America in January 2024. With an estimated $14 billion election year, this collaboration is timely for publishers seeking to protect brands and audiences.