SAILUN Sets New Standards with ROAD TO COLOGNE European Tour 2024

Sailun Europe GmbH is undertaking a comprehensive tour, named ROAD TO COLOGNE 2024, to present its latest tyre solutions across major European markets. The tour aims to highlight SAILUN’s ambitious goals and innovations ahead of THE TIRE COLOGNE, an international trade fair starting on 4 June in Germany.

After initial stops in Italy and Spain, the tour reached France in mid-May and subsequently the UK. In France, Sailun visited Distri Cash, a leading tyre distributor. Jean-Philippe Moyet, President of Distri Cash, emphasized the value of their decade-long partnership with SAILUN, which supports thousands of customers.

In the UK, the team visited Halfords Group PLC in Birmingham. Dan Williams, Commercial Director, stressed the importance of this visit for their ongoing partnership. Halfords, exclusive distributor of SAILUN, benefits from this collaboration by providing affordable quality tyres across the UK and Ireland.

The tour will conclude with stops in Poland and Germany before arriving at THE TIRE COLOGNE. Here, SAILUN plans to showcase up to 20 new tyre models, including innovative solutions for electric vehicles using their EcoPoint³ technology.