Shelly Group Unveils Expansion into Professional Markets with Global Standards

Shelly Group AD, an IoT and smart building solutions leader, accelerates its expansion into professional market segments by leveraging globally recognized hardware and software standards. Announced at Light + Building 2024, the integration of KNX and DALI protocols into Shelly's Pro and Pro PM products signifies a strategic move to enhance home and building automation systems. These advancements promise seamless integration without the need for wiring changes, increasing the scalability and flexibility of existing systems.

DALI systems for lighting control and KNX systems for automation are now easily extendable with Shelly's solutions. This approach enhances energy efficiency, user comfort, and convenience, aligning with global standards. Shelly's initiatives also include the development of a control unit for DALI lighting management, set to launch in the first half of 2024, enabling precise control over various lighting settings.

Moreover, the introduction of the "Installer Search" tool in Germany connects customers with professional installers, streamlining the installation process for Shelly's products. This initiative is expected to extend to other regions following its success in Germany. Co-CEOs Dimitar Dimitrov and Wolfgang Kirsch emphasize Shelly Group's commitment to innovation, customer service, and the strategic importance of adopting global standards for continued growth in professional market segments.