SMZ Chosen as Agency of Record for The Henry Ford

Simons Michelson Zieve (SMZ), a 360-degree agency based in Troy, MI, has been appointed by The Henry Ford in Dearborn as its new agency of record. This collaboration aims to enhance traditional and digital marketing efforts to promote national conversations on innovation and inspiration.

SMZ will provide a range of services including strategy, brand stewardship, creative and media for The Henry Ford, which features multiple venues such as the Henry Ford Museum of American Innovation™, Greenfield Village®, and the Ford Rouge Factory Tour. The museum also offers specialized programs and maintains an online presence at thehenryford.org.

Debbie Michelson, vice chair at SMZ, expressed enthusiasm about the partnership, highlighting the shared history and values rooted in Detroit. Chosen through a competitive review, SMZ was noted for its strategic thinking and integrated media and creative capabilities.

Through this partnership, SMZ aims to develop strategic campaigns to further The Henry Ford's mission of creating educational experiences that inspire future generations.

Ellen Hill Zeringue, Vice President of Venues, Programs and Marketing for The Henry Ford, noted the alignment of missions between the two organizations. SMZ has a 95-year history of amplifying the brands of various organizations and is eager to introduce The Henry Ford to new audiences.