Spec’s Partners With Bayou City Hemp and 8th Wonder to Mainstream THC Beverages in Texas

Spec's Wines, Spirits & Finer Foods announces a partnership with Bayou City Hemp Company and 8th Wonder Cannabis, introducing a full portfolio of hemp-derived THC beverages across Texas. This collaboration will see products like HOWDY, Beach Break, and 8th Wonder Cannabis product line available in all 238 Spec's locations.

Bayou City Hemp's recent acquisition of 8th Wonder marks them as the world's first vertically integrated cannabis and craft beverage company. Their aim is set on raising industry standards through their high-quality production and extraction processes. This move by Spec's signifies a significant endorsement of THC beverages, showcasing a leading retailer's confidence in the burgeoning sector.

In Texas, the acceptance of 8th Wonder's product range is evident with over 250 major metro retailers now onboard. The expansion at Spec's outlets is expected to double Bayou City Hemp and 8th Wonder’s footprint in the region. CEO Ben Meggs expresses enthusiasm about reaching a broader market, attributing the firm's success to its superior quality and distribution capabilities.

The partnership also reflects Spec's commitment to leading the market with new and innovative products, according to Lisa Rydman-Lindsey of Spec's Family 3rd Generation. With alcohol trends on the decline and non-traditional beverages gaining traction, Bayou City Hemp and 8th Wonder are keen on capturing this shift in consumer preferences, planning expansions into new states in the near future.