Strategic agreement between Kumulus Vape and British American Tobacco

Kumulus Vape, a specialist in the sale of electronic cigarettes, announces a partnership with British American Tobacco (BAT), distributor of the Vuse and Velo brands. This agreement will allow Kumulus Vape to distribute these products in France, thus consolidating its position on the "vape" market and strengthening its offer with world-renowned brands.

BAT, through its “Building a Smokeless World” strategy, is focusing on smoke-free alternatives. Vuse and Velo products represent a significant portion of BAT’s revenues, demonstrating their importance in the sector. This agreement is a key step towards achieving their goal of 50 million smoke-free consumers by 2030.

Kumulus Vape, already recognized in France, sees in this partnership an opportunity to diversify its customer base by offering innovative vaping solutions. The joint commitment of the two companies underlines their desire to respect high standards in terms of sustainability and social responsibility.