Superdry plc Announces PDMR Share Transactions Under SIP

Superdry plc disclosed share transactions on 14 March 2024 by persons discharging managerial responsibilities (PDMR) under its Share Incentive Plan (SIP). The SIP, approved by HM Revenue and Customs, allows employees to purchase ordinary shares and receive matching shares at no cost. Shaun Wills, Chief Financial Officer, bought 498 shares and was allocated 50 matching shares. Jennifer Richardson, General Counsel and Company Secretary, purchased 34 shares with an allocation of 3 matching shares.

The transactions occurred on the London Stock Exchange, with partnership shares priced at £0.301 each. This move aligns with Superdry's commitment to employee involvement in company ownership and is part of the wider strategy to incentivize and retain key management staff. The PDMRs notified the company on 14 February 2024, in compliance with EU Market Abuse Regulation requirements.