TELEFUNKEN and ETON Soundsysteme Announce Partnership at IFA 2024

TELEFUNKEN Licenses GmbH and ETON Soundsysteme GmbH have announced a new licensing partnership to produce high-quality audio products at IFA 2024. This collaboration will bring high-quality Bluetooth over-ear headphones and true wireless stereo earbuds to market under the TELEFUNKEN brand in Q4 2024. These products will be available both online and in brick-and-mortar stores across the EU, Norway, Liechtenstein, Switzerland, and the UK.

Philippe Maugeais, Managing Director of TELEFUNKEN Licenses GmbH, expressed confidence in the partnership, highlighting ETON's expertise in large-scale production and loudspeaker manufacturing as aligning well with TELEFUNKEN's values of technical sophistication and German engineering.

Klaus Dieter Frers, founder of paragon GmbH & Co. KGaA and Managing Director of ETON Soundsysteme GmbH, noted the historic significance of the collaboration. Frers emphasized the potential for offering innovative consumer products that adhere to the high quality standards ETON has maintained in the automotive industry for over 30 years.