BRÈVE

sur U.S. Polo Assn.

The Dubai Polo Gold Cup 2024, a Prestige Tournament Sponsored by US Polo Assn.

The legendary Al Habtoor Polo Club in Dubai, United Arab Emirates, hosted the Dubai Polo Gold Cup from February 6 to 24, 2024. This renowned event saw US Polo Assn., the official brand of the United States Polo Association, as the Official Apparel Partner. In cooperation with Aydinli Group, the brand's Middle East partner, US Polo Assn. provided performance jerseys for several teams, branded clothing for on-site staff, as well as gifts for finalists.

The final clash between the Habtoor Polo and Dubai Wolves By CAFU teams ended with a close score of 11-10 in favor of Habtoor Polo. The event offered its spectators, as well as its generous sponsors, a dynamic setting combining high-level sport, international musical entertainment, gastronomy and shopping.

The tournament, founded in 2009 by His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, has risen to the rank of the most prestigious international events on the polo calendar, on par with those of Argentina, Spain, United Kingdom and the United States. The commitment of US Polo Assn. with the Dubai Polo Gold Cup highlights the importance of the Middle East as a key market, while promoting the sport and the brand to a wide audience.

R. P.

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