Toosla: Towards a Profitable Digital Platform in 2024

Toosla, a short-term car rental company, has announced a 14% growth in revenue in the first half of 2024, reaching €5.5 million. The company also improved its adjusted EBITDA margin from 0.3% to 12.2%. This resulted in a significant reduction in net loss, halving compared to the same period in 2023.

Despite the stability of its financial debts, Toosla has taken out a new loan to continue financing its fleet. The company has demonstrated the profitability of its digital platform through a national deployment model by affiliation. This strategy makes it possible to generate a normative adjusted EBITDA of approximately 40% of the recorded turnover.

Toosla aims to strengthen its position by adding two new cities to its network by the end of the year. With medium-term targets, the company plans to double its adjusted EBITDA margin over the next three years.