UFC GYM and Alta Global Group Announce Strategic Partnership

Alta Global Group has announced a significant partnership with UFC GYM, marking Alta's first major enterprise collaboration. This union aims to integrate Alta’s products and programs across UFC GYM’s network of over 150 global gyms.

The deal sets the stage for a global expansion, bringing Alta's acclaimed 20-week ‘Warrior Training Program’ and 10-week 'Fit Fight' program to various international locations including the US, the Middle East, the UK, Germany, Mexico, India, and Central Asia.

Nick Langton, CEO of Alta, highlighted the potential to engage millions of UFC and MMA fans through this partnership. Adam Sedlack, CEO of UFC GYM, expressed enthusiasm for enhancing members' experience with Alta's innovative programs, giving participants the chance to train like elite MMA athletes.

Furthermore, this partnership will utilize Alta’s mobile marketing platform, Hype, to boost customer acquisition and retention. The collaboration aims to expand UFC GYM’s influence globally.