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U.S. Polo Assn. Named Finalist for Best Sports Licensed Brand at 2024 Licensing International Excellence Awards
WEST PALM BEACH, FL / ACCESSWIRE / May 23, 2024 / U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has been nominated as a finalist for Best Sports Licensed Brand at the 2024 Licensing International Excellence Awards. The annual event in Las Vegas celebrates brands with innovative global marketing strategies.
Among nearly 200 finalists from over 20 countries, U.S. Polo Assn. stands out alongside brands like Formula 1 and NASCAR. The nomination acknowledges U.S. Polo Assn.'s strategic growth and consumer-focused initiatives, as stated by J. Michael Prince, President and CEO of USPA Global, the governing body managing the brand.
In 2023, U.S. Polo Assn. achieved $2.4 billion in global retail sales, expanded across 190 countries, and boosted its e-commerce presence. Partnerships like the multi-year deal with ESPN have increased the brand's visibility. Molly Robbins, SVP of Global Licensing, praised the team for their efforts in enhancing the brand's market position.
The Excellence Awards event at the HyperX Arena in Las Vegas on May 20, 2024, recognized U.S. Polo Assn.'s achievements in the global licensing industry.
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