U.S. Polo Assn. Sponsors Chestertons Polo in the Park in Downtown London

U.S. Polo Assn. served as the Official Apparel and Jersey Partner for the Chestertons Polo in the Park event held from June 7-9 at Hurlingham Park, London. The event attracted over 30,000 attendees from the U.K. and worldwide. A key highlight was the match between the USA and England, which ended in a dramatic finish with England's victory.

The festival, Europe's largest three-day polo and lifestyle event, included food festivals, luxury shopping, and entertainment. U.S. Polo Assn. provided custom performance jerseys, staff uniforms, and had an on-site merchandise tent. The event also featured a polo-inspired photo station and various giveaways.

The weekend had themed days: International Day on Friday, Ladies' Day on Saturday, and Finals and Family Day on Sunday. The USA vs. England match ended in a tie of 5-5, with England winning in the subsequent rundown.

J. Michael Prince, President and CEO of USPA Global, emphasized the importance of engaging with U.K. consumers and sports fans. Boo Jalil, CEO of Brand Machine Group, highlighted the opportunity to showcase the brand’s authenticity in English polo.